Project Overview
REI GO is a website concept for REI, Inc, a Kent, WA based outdoor recreation retail co-op. With camping in the US on the decline, REI sought to reduce barriers and increase the amount of time campers spent in the outdoors. REI GO works in tandem with REI.com, allowing users to plan their trip and purchase items in a single location.
ChallengeCampers consult multiple sources and use a variety of techniques to plan trips. I needed to provide an easier way to better connect campers with their favorite outdoor activities.
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SolutionI aimed to provide a one stop resource that matched the simplicity campers seek in the wilderness. I focused on accessible yet comprehensive search, centralized planning, and customizable gear lists.
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Research
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After extensive research, I found users trusted and valued REI's expertise and products.
Plan
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Design
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Test
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Results
To my delight, users conveyed a great sense of relief when exploring the prototype. They all knew the difficulties of planning a camping trip first hand, and the ability to coordinate all aspects of their trip on a single site was a novel experience they wished was a reality.